Job adverts need to attract and repel candidates

 Adverts that repel candidates. It may seem counterintuitive, but when you write an advert, you actually want to put lots of candidates off applying. Let’s be fair, a lot of people who apply for your jobs are rubbish, are no good, and waste your time.

So what you want to do is you want to repeal the time wasters by writing adverts that are very, very specific to the job but also include something that means that they have to put in a bit of work.

So for instance, ask them to put something in the subject heading because if they don’t settle “that” something in the question heading, you know they don’t pay attention and, alas, are a rubbish candidate, and you can get rid of their CV straight away. It may seem harsh, but if they cannot follow basic instructions from an advert, they are not going to follow basic instructions in a job.

Thus are rubbish. So follow different ways of repelling candidates. So for starters, when you write the advert, write the advert in a way that is very, very appealing to a particular person that you want to attract. So instead of “Has experience as a credit controller,” say “Has experience as a credit controller for five years within a manufacturing firm in the Greater Manchester Area.”

The difference between the two is that you are far more specific and so credit controllers who maybe have six months’ experience will hopefully not apply.


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