Focus on 1% to unlesh the power of compounding

Now, what we’re not talking about here is focusing on the gilded wealth of the top 1% of the Bill Gates and the Mark Zuckerbergs of this world.

What we are talking about here is focusing on the 1% within you, and that’s the 1% for getting better.

If you focus and aim every day to get 1% better at BD calls, by the end of day 70, you’ll be twice as good. The reason we say day 70 is because of the power of compounding.

If you aim to do one more call every day, by the end of day 70, you will have 1% more calls. You will be doing twice as many calls as before.

A great example of this is to, for example, want to increase the amount of candidates that you find. Aim to have 1% more telephone conversations per day with candidates. Make sure you track it, because it it not fact if it is not tracked.

So focus on being 1% better and doing 1% more, and within no time at all, you will double your statistics.

If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.



 

Think 90, not 365!

It is January 1st, We have all been there, and we have created a long list of new year’s resolutions, life goals and plans for the up and coming year. We want to complete them so bad.

You want to get fit, learn that language and bill bigger than you have ever billed before.

Suddenly, it is April fools day, and you look back, and you feel a fool. Maybe this is the reason it is called April fools day!

You wanted to go to the gym, stop drinking and make great sales numbers. Sadly, you are back on the vodka at weekends, going to the gym once and have a cheeky vape with the other cool kids at work during lunchtime.

In short, you suck at setting and keep annual goals. It is not really your fault as yearly goals, although are cool and look really stylish, are rarely achieved because they do not create urgency or relevancy.

The annual goals younger brother is the 90-day sprint. The 90-day race is not as big as the Annual goals. It aims are not as sexy, but for some reason, it is far more successful.

So how does the 90-day sprint work? Only, it is setting a goal within a time frame that as a human we can imagine, feel, and our actions have a real and tangible impact towards completing them. Billing £200,000 sounds like a lot, but when broken down into £50,000 a quarter it takes on a different veneer.

Want to read 52 books in a year. That sounds like a lot, but 13 in the 90 days seems manageable. Especially if a couple of them are Dan Brown novels! How do we create a 90-day sprint?

Firstly, what are your annual goals? Write them down and figure them out. This may take some time, but it is worth figuring out.

Secondly, Pick the five most important things that you want to achieve.

Thirdly, break them down into manageable chunks. For sales figures, divide it by 4. For other goals think about the steps that need to be taken along the road of reaching that final destination.

Four, write the 90-day goals out and read them to yourself daily.

Five, on day 91 refer to your annual goals and re-set the next 90-day sprint.   

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This is a very simple technique to kill procrastination

Kill Procrastination in an instant

Before writing this Life Hack I spent 15 minutes reading up about how the US supreme court works on Wikipedia. Okay, that is a lie, I was looking at funny cat videos on Instagram. Anyway, I was procrastinating like a champion.

If there was an Olympic medal for procrastination I would probably miss the final because I was scrolling through Doug the Pugs facebook page.

Anyway, I am even procrastinating in the middle of this life hack.

To kill procrastination in an instant you first need know what your triggers are. For me the triggers are the following, my to-do list, business development calls and doing my accounts. What triggers your procrastination could be triggered by anything, finding out what they are is half the battle. When I was trying to figure out what my triggers are I kept a log and the pattern became clear very quickly indeed.

Now, once you know your triggers and notice you are procrastinating all you need to do is say this one phrase out loud so other people can hear you “and I am back in the room”. It will snap you out of the funk and also get you to focus on the hear and now and banish that procrastination.

Anyway back to cat videos on Instagram. Have you seen the one with the cat pushing the glass off the table!

I am back in the room!

If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.



 

What is Marketing? A very short introduction for Recruiters

Recruiters are absolutely brilliant at sales. However, they are generally not very hot on marketing for some reason. My personal explanation for this is down to the way we are trained to do cold calling and face-to-face sales from day one.

However, marketing is straightforward at its core. Primarily it is communicating to your target audiences in a manner that builds a relationship towards a sale.

Of course, I know that in real life things are always easier said than done. So what the critical components of marketing?

4 Key Components of Marketing

  1. Identifying your target marketplace, audience or tribe.
  2. Understanding the wants and needs of your target marketplace, audience or tribe.
  3. Creating and plan and then executing a plan that creates relevant offerings, messages and appeals that suit the target audience.
  4. Engaging with customers to form a brand image and awareness in your target marketplaces mind and building this relationship to the point a sale is made.

These four steps are significant as they form a mesh that creates effective marketing campaigns.

Example for Recruiters

Examples are always helpful. Below is a model for a typical recruitment agency.

Step 1: Identify target Marketplace.

The Typical Recruitment Agency focuses on Accountancy and Finance placements within the Insurance sector in London. So the target audience is going to be hiring managers at insurance firms, HR at insurance firms and candidates who have a background in accountancy and finance generally and with insurance companies in particular.

Step 2: Understanding the needs of the audience

The typical Recruitment Agency has essentially three segments to understand. One, hiring managers, human resources and candidates. The candidates can be split into, but for our example, we will keep it simple.

Now that the Typical Recruitment Agency has its three audiences it can begin to understand there needs through market research, or as it is also known. Asking people stuff. At this stage, they need to understand the pain that each of these groups has.

Step 3: Creating and Executing a plan

This is one of the more difficult steps as it requires messages to be crafted, plans to be made and action to be taken. But mostly, it is: what letter, to who, how often and in what medium.

So Monthly marketing campaign may include

Weekly video on pain points to be shared via social media.

Monthly mailshot hiring managers

£xxx spend per day on Facebook adverts that draw in candidates to the agencies weekly jobs newsletter

Step 4: Engaging Customers to build the relationship.

This is the bit of the marketing when it goes from being about messages to a constant process of email marketing, social media advertising, personal contact, direct mail, print adverts and public relations to build a brand, and ultimately create the sales. Mostly it is doing step three each week and month until the messages become a brand in decision makers minds.

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If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.



Use multiple to-do lists to keep

To-Do Lists.

Some people love them.

Others hate them.

I personally am a real lover of the To-Do List.

It is the best productivity Life Hack out there.

Now we think that you should have multiple To-Do Lists. As a recruiter you will have a range of balls to juggle; clients, candidates, administration, as well as managerial and internal tasks. There are a lot of various tasks that need to be dealt with. And that does not even cover all the long term projects that you are going to have complete at some point.

When you put this into perspective, it becomes less about creating multiple To-Do Lists but stopping information overload. This is where the multiple To-Do List method comes in.

With the Multiple To-Do list Method (MTDL) you get to easily create lists that are specific for each of the balls you have to juggle.

For example, as a recruiter, you will need a Client, Candidate,  and Administration Lists.

As a Billings Manager, you will need: Client, Candidate, Administration, Managerial Lists

So how does the MTDL method work in practice?

You need to create a spreadsheet on your desktop called To Do List
Once created, you need to create three Columns Completed?, Task, and List.
Add a filter to this row.
Begin populating the spreadsheet with all the tasks that need to be completed.
On each task also put the appropriate list e.g. Candidate, Client etc.
Once you have fully populated the spreadsheet with all of your tasks that need doing you are now ready to print. Filter the spreadsheet by each list type e.g. candidate and print off.
Take the printed copies for each of your lists and number each item 1,2,3 in order of importance.
Leave the office and go home.
Tomorrow repeat, but put a Y in the Completed column against each task that you have completed. Filter. Print and Repeat.

This process each evening will give you the ultimate To-Do List and will allow you to get started straight away on your projects each and every morning.

Now go out and get them, tiger!

If you want more tips and tricks like this try our book Recruitment Hacks available on Amazon