Make sure you cross platform promote or even cross platform emote!

Cross Platform promotion

When on Twitter you should promote your Facebook page. When on YouTube you should promote your Twitter. When on Instagram you should promote you Facebook page. You get the idea.

When you are on social media you really want to at least once a week to promote all your other social accounts and media channels. This cross-platform promotion will do a number of things:

1) It will give you content to share – new YouTube video go and share it on Twitter etc. Once you have shared it, it will create likes on that platform and increases followers on the other platform.

2) As more people follow you across different social account it will grow your reach and allow you to be as a welcome source of useful and career changing information.

3) If your focus, for the next six months is on building your Twitter following, it means you can leverage this twitter following to build a well-liked and followed Facebook page later on.

4) It will help you understand who your true fans are and allow you to market towards similar people via paid advertising.

5) Reduces your reliance on one platform because who knows one day Twitter may go bust. Or Facebook makes changes that affect your reach.

In light of my own advice, you can follow me on Twitter and Facebook.

Digital Recycling is good

Recycling is good. It is very hard to argue with this, although I am sure the internet will provide someone to argue with me. However, when it comes to social media recycling it is even more awesome as it can be automated, thus saving you time and allowing all your followers the chance to love the content all over again.

Recycling social media updates is great as generally with most feeds on social media only 10-20% of your audience will get the update in their feed, and only around half might look at it. So resharing will increase the chance that they will see it and love it.

If you are going to go down the “recycling” social route we suggest that you do two things:

1) Create content that is evergreen and does not age.
2) Use Edgar

Edgar is a lovely little Octopus that will share and reshare your content on a fixed schedule time and time again. It is wonderfully easy to use and given the time saved is great value for money.

The premise is simple. Create updates e.g. sharing a blog post. Set when these updates are to go out and hit publish. Your updates will be recycled time and time again. Want to update Twitter about Taco Tuesdays? Now you can update everyone and spend more time eating Tacos.

You can meet the friendly social sharing Octopus at

Gray is the new Black

Gray is the new Black – Reduce addictiveness of your mobile by turning your phone to grayscale.

Mobiles are addictive things. They’re brilliant though, I for one, for years, was addicted to Angry Birds. Mobile phones can also be a killer on productivity, steal family and freinds time and damage sleep. They are probably the 21st century cigarettes.

There is one simple, quick and easy way to reduce the addictiveness and the desire to want to be on your phone. It is called grey-scaling.

What is grey scaling?

Essentially, you are turning all the colors black and white. So it’s like an old 1950s movie but on your phone. It essentially kills the blue haze background your phone off produces..

The instant you do this, going on Facebook, going on any app is nowhere near as fun or interesting because the colours are what give it vitality and addictiveness to the brain. The colours help to create that dopamine hit.

By going on grayscale, you won’t want to be on your phone as much and you will be able to focus during work on the day to day stuff.


If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.


When on Holiday, emails are little darts of evil

Holiday Emails are the Devil

Do you find that you are checking your emails whilst you are on holiday? It is a sin that is now pervasive and damaging.

Checking emails whilst on holiday is the worst of all worlds. You cannot properly action the email, but you also cannot forget about it. It leaves you in a world of anguish, annoyance or stress. Those two weeks in the sun are hard won, expensive and are there to help you unwind, they should not be ruined by emails that your colleagues could deal with.

So here is our life hack to deal with holiday emails. Delete them. That right delete them as soon as you get back into the office.

Okay, it does go deeper than this but, before you leave for holiday you should reach inbox zero. Process your inbox to zero. Deal with every email, if it requires an action put it onto your to do list. Then once you have done this delete the Email apps and other email services from your phone and iPad. Once this has been done you then put on an out of office on that says the following:

“Thank you for your email. I appreciate the time that you have taken to email me.

Currently, I am on annual leave and will not be checking my emails. This email will be deleted and will go unread.

I will be returning on the xxxx at Midday. Please reshedule the message to send for then or if it is urgent please call xxxxx xxxxx and ask for xxxxx.

Thank you for understanding.”

When you get back into the office, delete every email that is sat in your Inbox.

Now I know as you read this you are horrified by the prospect of deleting emails. What if you miss something? I would bet my last dollar, rupee or penny that you would not miss anything and if it is really, really urgent then they will call your office anyway.

The out of office will have made that clear and if it is really important your client or candidate will have to call into the office.

Follow this hack and you will have a more tranquil holiday.


If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.

5 Quotes that will make you think about Recruitment

“Productivity is being able to do things that were never able to do before.” – Franz Kafka


“Tell me and i’ll forget; show me and I may remember; involve me and i’ll understand.” – Chinese Proverb


“I call inntuition cosmic fishing. You feel a nibble, then you’ve got to hook the fish.” – Buckminster Fuller


“Failrure, repeated failures, are finger posts on the road to achievement. One fails forward towards success.” – Chalres Kettering


“Actions prove who someone is, words just prove who they want to be.” – Anon