If Brad Pitt can use a script, so should you!

Now, most people think only actors should use them, but I for one think scripts are brilliant. I think whether you’re making a candidate speccing call or you’re doing a routine introductory BD call, you should definitely use a script. You should always have a scriptbook to hand.

Even if you don’t use it, scripts are basically your get out of jail card. What I mean, if something is going wrong, you can refer to them and keep a call on track.

Additionally, they’re a confidence booster because they create a safety net and that safety net will make you more confident.

And thirdly, scripts give a systematic process for making a call.  You follow the same process in every call. You start to see where it works, where it doesn’t work, and how you are working at being effective that day, that week or month. It allows you to standardize your process, but also for you to measure your success as well.

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