LinkedIn Video is your newest and most exciting avenue to reach your followers and have a real impact on every recruiter’s favourite platform. A LinkedIn video is videos created using the LinkedIn app. The reason you should be using this is very straightforward, it is quick and easy to use.
It will get you in front of your audience, and LinkedIn favours it in their algorithms. So get creating videos: Below we have outlined five ideas that you use straight away:
1) Jobs update. Have a job that you are working on? Talk about it for a minute highlighting three positive points.
2) Friday industry news rounds up – a rundown of the 5 biggest stories that week.
3) Daily advice video for job hunters – short quick videos to help out.
4) Big breaking news in your industry – when the news breaks put your comment and spin on it.
5) Videos with candidates you are representing exclusively.
Mindful Friday LinkedIn
LinkedIn is great. All those candidates just sitting there waiting to be headhunted. It is every recruiter’s dream. That is partly why it is so successful. However, when on LinkedIn you need to be mindful of why you are there. To help with this mindfulness, you should spend 90 minutes every Friday afternoon on LinkedIn focusing on a few simple but essential tasks.
These tasks are outlined below. You should send three prospects an exciting article via LinkedIn that may be helpful for them. Why? It shows you are thinking about them and adding value and not just asking for ££££.
Clear you LinkedIn notifications, say happy birthday and congratulate people on new jobs. It is beautiful, gets your name out there and makes you look active too Linked In. Connect with all the clients and candidates that you spoke with this week and add them into your network.
Comment on five new stories on your feed. Clear out all read messages as well. Do as much of the above every Friday and it will increase your presence on the site but will also show LinkedIn you are active. Being active means, you will place higher in the rankings which what we all want.
LinkedIn welcome messages
When you have a new connection on LinkedIn, you should welcome everyone. You should always say hello. It’s courteous. It’s polite. It’s a nice thing to do. What you shouldn’t do is sell, sell, sell at them.
The worst thing that you get is a message saying “Hello, I’m a recruitment consultant. Will you buy and spend £10,000 with me, please?” It’s awful. It doesn’t necessarily fit the purposes at the time of that person, and it makes you look bad. So what should you do? Mostly, you should do three things.
You should say hello. You should thank them for connecting. You should say, “These are my contact details should you need to get in contact with me off LinkedIn.” And then you should ask a question, like “Is there anything I could help you with today?”
And then just leave it at that. A week later, send them a piece of content they will find useful. That will have a more significant impact on people than a rush to sell, sell, sell.
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