Job adverts need to attract and repel candidates

 Adverts that repel candidates. It may seem counterintuitive, but when you write an advert, you actually want to put lots of candidates off applying. Let’s be fair, a lot of people who apply for your jobs are rubbish, are no good, and waste your time.

So what you want to do is you want to repeal the time wasters by writing adverts that are very, very specific to the job but also include something that means that they have to put in a bit of work.

So for instance, ask them to put something in the subject heading because if they don’t settle “that” something in the question heading, you know they don’t pay attention and, alas, are a rubbish candidate, and you can get rid of their CV straight away. It may seem harsh, but if they cannot follow basic instructions from an advert, they are not going to follow basic instructions in a job.

Thus are rubbish. So follow different ways of repelling candidates. So for starters, when you write the advert, write the advert in a way that is very, very appealing to a particular person that you want to attract. So instead of “Has experience as a credit controller,” say “Has experience as a credit controller for five years within a manufacturing firm in the Greater Manchester Area.”

The difference between the two is that you are far more specific and so credit controllers who maybe have six months’ experience will hopefully not apply.

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The wonder of planning in bite-sized chunks

Have you ever had it that you have been setting yourself, an annual goal and it has just not happened? Before you know it, April has arrived from nowhere and you have got nowhere near your goal

You joined the gym, and you went three times. You were going to learn a language. You were going to bill £200,000. You may have set yourself 90 days goals, but you did not set yourself up in a working pattern that aims towards these goals? 90 day goals are high but you need to plan your work towards them.

Below we set an example. So if you want to bill £25,000 in a 90 day period, the Average fee is £5,000. So you need to place 5 people into roles to generate that cash. Now you need to know your briefing to placement ratio (for our demonstration) is one in five.

So to bill £25,000 that means taking on 25 placeable roles to get five placements. So every week to achieve this £25,000 you need to get 2.1 briefings. However, given recruitment takes the time you may not get all the deals in before the 90 days is up.

So to counteract this, you will need to front-load business development in the first three or four weeks to get the assignments on an started before the end of the period. This does not mean you go feast and famine. It does say you need at the start of the cycle to put in the hours to ensure you ‘break the back’ of the goal.

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The Book: Recruitment Hacks is now available on Amazon.   

Stand up meetings will make you more productive and save time as well

 Stand up and be counted When on the telephone, one of the best ways to get a better outcome is to stand up when making calls.

You might think that you look an idiot standing up while everyone in the office is sitting down.

However, your results will soon speak for themselves come to payday. Standing up when on the phone is like magic for a whole number of reasons.

Firstly, it changes the shape of your body, meaning, the sounds you make when talking are different and people on the other end of the line can tell and will react positively. They will indeed hear your height!

Secondly, about the phone on your desk, you will be taller so you will feel more confident as you will be bigger and taller than the phone. Although this seems like madness, remember we are all chimps at the end of the day.

Thirdly, standing up creates confidence as you will be standing up straight and have your shoulders out, meaning you are not slumped at your desk.

The last and best reason? It is so much healthier than sitting down for eight, nine, or ten hours daily.

Remember Donald Rumsfeld used a standing desk and look at everything he accomplished. Oh.

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The Book: Recruitment Hacks is now available on Amazon.  

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The person asking questions is the person who is in control

When you are in a conversation with a candidate, with a client, with a gatekeeper, with your boss, with your spouse.

Whoever is asking the questions is in control of the conversation.

They are the ones that are dictating where it goes and where it goes to next. So you want to always be asking questions because you stay in control and it allows you to guide the conversation to where you want it to be.

Remember, it is your time, it is your call, and it is your responsibility to ask these questions.

So for example, if a candidate asks you a question about something, let’s say, “What is the salary for the role?” what you do is you ask, “What salary are you looking for?” because in that way, instead of them finding out that the role is paying 40 to 50, you may find that they’re only looking for 38.

So you actually might have a bargain on your hands. But if they hear it’s 40 to 50, they then know to ask for at least 40. So that’s an excellent example of why you should stay in control.

Ask questions. Stay in control. And it just makes you more effective in every conversation and in every engagement.

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Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks.

The Book: Recruitment Hacks is now available on Amazon.  

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Work, Work, Work makes you a dullard

All work and no play makes Jack a dull boy as the saying goes.

Personally, when is started my business I totally forgot that I had friends, a social life, hobbies and pastimes. My rationale at the time, which was flawed, was that to be successful I had to sacrifice everything. Everything.

Looking back this was all rather short-sighted and counter-productive. When after around three years of killing myself I realized I had to improve the diversity of passions and interests in my life and rediscovery old hobbies and rebuild bridges after being a very poor friend.

The change was profound. My stress levels dropped. In my day job, I became more efficient and I also developed happiness and contentment which spilled over into my daily recruiting.

When things went wrong I was more controlled and composed. I had regained perspective.

Now, it is very easy given the long hours and rich rewards on offer in recruitment it is easy to become very myopically focused. Just remember there is more to life than placements.

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Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks.

The Book: Recruitment Hacks is now available on Amazon.