10 quotes to start your week well

“We can throw stones, complain about them, stuble over them, climb over them or build with them.” – William Arthur Ward

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

“My future starts when I wake up every morning. Every day I find something creative to do with my life.” – Miles Davies

“In life and business, purpose is the foundation of fullfillment.” – UJ Ramdas

“The World is full of magic things, patiently waiting for our senses to grow sharper.”  – W.B. Yeats

“And the day came when the risk to remain tight in the bud was more painful than the risk it took to blossom.” – Anais Nin

“Every act of creation is first of all an act of destruction.” – Picasso

“Discovery consists of seeing what everboody has seen and thinking what nobody thought.” – Albert von Szent-Gyorgy

“I am very cautious of people whose action don’t match their words.” – Alex Elle




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Chrome Plugins increase productivity

Chrome is great. It is by far the best internet browser on the market. It is just lovely.

It has all the great Google Search facilities. But one of its most neglected features, especially by recruiters, is the Chrome plugins that you can download via the Google marketplace. Normally for free.

Some of these plugins are an absolute godsend and huge time savers. What I would suggest is that you get on there, have a look, and go out there and find out what’s out there.

These are some of the ones that I use:

Zoho Recruitment
Zoho CRm

They are great and can be found at https://gsuite.google.com/marketplace/

They save me time. They save me effort. And with just a click of a button, you can do so many things. So get in there, start exploring, and you’ll find a whole treasure trove of things that are interesting.

Remember Chrome is the best browser with great plugins.


Be a bit creepy with Facebook

Would you like to easily and simply retarget prospects on Facebook with highly relevant adverts after they have visited your webpage? Of course, you do. This is how Facebook Pixel comes in and can a real benefit to you.

Facebook Pixel is a tiny bit of code that will ‘follow’ a visitor to your website around the internet and allow you to serve clever retargeting campaigns.

It sounds a bit creepy, but it is very effective, and the chances are you have been retargeted in such a manner by numerous websites and businesses over the years.

So how could you use this to increase your social media following? A candidate visits your jobs page and with the Facebook pixel you can follow them around Facebook with either adverts to follow your company page, or serve up job adverts to them.

There are numerous ways you can use this. It is very effective and slightly creepy!

Make sure you cross platform promote or even cross platform emote!

Cross Platform promotion

When on Twitter you should promote your Facebook page. When on YouTube you should promote your Twitter. When on Instagram you should promote you Facebook page. You get the idea.

When you are on social media you really want to at least once a week to promote all your other social accounts and media channels. This cross-platform promotion will do a number of things:

1) It will give you content to share – new YouTube video go and share it on Twitter etc. Once you have shared it, it will create likes on that platform and increases followers on the other platform.

2) As more people follow you across different social account it will grow your reach and allow you to be as a welcome source of useful and career changing information.

3) If your focus, for the next six months is on building your Twitter following, it means you can leverage this twitter following to build a well-liked and followed Facebook page later on.

4) It will help you understand who your true fans are and allow you to market towards similar people via paid advertising.

5) Reduces your reliance on one platform because who knows one day Twitter may go bust. Or Facebook makes changes that affect your reach.

In light of my own advice, you can follow me on Twitter and Facebook.