Focus on the 1%

Now, what we’re not talking about here is focusing on the gilded wealth of the top 1% of the Bill Gates and the Mark Zuckerbergs of this world. What we are talking about here is focusing on the 1% within you, and that’s the 1% for getting better.

If you focus and aim every day to get 1% better at BD calls, by the end of day 70, you’ll be twice as good. The reason we say day 70 is because of the power of compounding. If you aim to do one more call every day, by the end of day 70, you will have 1% more calls. You will be doing twice as many calls as before.

A great example of this is to, for example, want to increase the number of candidates that you find. Aim to have 1% more telephone conversations per day with candidates. Make sure you track it because it not the fact if it is not fact.

So focus on being 1% better and doing 1% more, and within no time at all, you will double your statistics.   

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Holiday emails are the work of Lucifer himself

Emails. The constant ping, ping, ping of new messages. We are as a society addicted to the things. Especially in recruitment, we do not seem to be able to switch them off.

We keep looking at them “just in case”. However, “just in case” never really happens. Emails are essential, but during core business development hours we really should be turning these emails off.

To many in recruitment, this will be very, very uncomfortable. However, when you are talking to a candidate about their next career steps or a client about that important and vital hire, should you be distracted by emails?

No of course not. Having a distinct focus on one task – in this case, making calls, will improve your results and give you more important things to email your boss about, like more deals. So how can you turn your emails off and not get it in the ear from your boss or clients?

1) Close down your email and just get on with your important tasks and see if anyone notices.

2) Create a simple out of office reminder that says: “Thank you for your email. Between 10:00 – 12:00 and 14:00 – 17:00 I am serving my clients and candidates and will not be on my emails. If your request is urgent, please call my direct line on xxxxx.”

You will be amazed at just how rarely the email is as urgent as you think they are. Try it, go on, dare you! Triple dare you!   

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The Book: Recruitment Hacks is now available on Amazon.   

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Use your signatures

Social Signatures How many emails did you send last month? I sent according to google over 1,200 emails or roughly 60 a day. 60 emails a day!

That feels like a lot. That is a lot of digital real estate that is going unbranded, which you need to capitalise on right now.

A simple way to capitalise on this real estate is too put your social links in your signatures. A subtle and great hint for people to start following you.

The number that will click and follow will be small but adding these signatures will only take five minutes and with every email will be a chance to find a new follower or new like.

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The Book: Recruitment Hacks is now available on Amazon.   

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How to deal with cashflow crisis (I’ve been there!)

Keep calm and have a coffee[/caption] Keeping your head during tough times is one of the hardest things to do when owning a recruitment agency. Keeping your head, motivation, and momentum during a cashflow crisis in a recruitment business is one of the hardest things in store. While I have been running my business on a couple of times while being profitable, I have found myself in a position that cash flow was not keeping pace with business needs. The first time I went through this issue I was hardly able to stay together with my motivation, and momentum. However, keeping your head and acting are essential aspects of any cashflow crisis. Below we have outlined seven steps you need to take during a cashflow crisis.

Keep your head in the game

Keeping the leader in the game is one of the hardest things in business during a crisis like this. Personally, I have always found the head match the hardest part of running a recruitment business. But keeping it is vital. Getting perspective is also critical. The word of Winston Churchill is always worth remembering at a time like this: “Success is not final, failure is not fatal: it is the courage to continue that counts.”Winston Churchill Even if everything goes wrong. This is not the end of the world.

Understand the costs to the business

This is a vitally important step. Understand the up-and-coming costs to the company. Once you understand and know when money comes out, for how much and what operations it feeds into the business. Put every price into one of three columns – vital, beautiful to have and not needed. Vital – These are costs are keep the wheels turning. Rent, salaries and ats and software costs. Nice to have – These are costs that feed into the business and can have an impact, but the company will keep turning without them. Not needed – this is the stuff that just has no effect on creating sales or making placements.

Prioritise spending and Cut, cut, cut costs and then cut some more

Money is going to leave the business. Use the cash you have to pre-pay for specific items and ringfence significant money. Every crisis is an opportunity. Use this crisis to cut costs from the business that does not help or produce an adequate return. Look at every price and decide if it really is worth keeping. Use the cashflow crisis to make the business as lean as possible.

Get on the phone to old interviewed candidates

Pick up the phone to candidates you sent to talk over the last year. This should just take a day to go and check out what they are up to. Look for those behind-your-back placements and

Get on the phone to old clients

There is a saying “sales solve all problems” and getting on the phone in recruitment is the only ways to solve this problem. Get on the phone to everyone who has bought of you in the last 3 years. People who have purchased from you in the past are more likely to buy again.

Get on the phone to outstanding invoices

If the cashflow crisis is severe enough to warrant it, get on the phone to outstanding invoices and explain the situation and see if there any way at a partial advances payment. You may have to offer a small discount, but it could well be enough cash to keep the light on.

Oh and relax

Trying to relax in the evening and not worry too much about business. This is of course much easier said than done. My ultimate suggestion would be to switch off your emails and leave your laptop at work. Cashflows crisis are a real stain how always remember that the Phoenix needs to burn to be reborn.  

 

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Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks

The Book: Recruitment Hacks is now available on Amazon.

Number your to-do list

Number your to-do list Why should you number your to-do list? Because Warren Buffet says so and he is close to the greatest investor in history.

However, do you need another more compelling reason? How about it makes you more productive.

Once you have gotten into the habit of creating a To Do list daily you should then start to also log each item in order of importance and impact on your recruitment desks business.

Deciding importance can be difficult, however, I have found that one of the best ways to figure out and decide is look at my to-do list and see what makes me the most uncomfortable.

Generally, as a rule of thumb, this will be the most important task. From there, generally tasks further down the recruitment process are the most important. E.G. tasks closer to the candidate starts  .

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Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks.

The Book: Recruitment Hacks is now available on Amazon.