3 great books to help you navigate social media

Social media. Love it. Hate it. There is no arguing that it now has a massive impact on our day-to-day livies. We have outlined the three best books available on Amazon about the wonders of social media

The Rule Breakers Guide to Social Media by Damien Keyes

This is a brilliant book that takes a briiliant swipe at the usual rules of how to dominate social media.

As the book blurb says “WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker’s Guide to Social Media Damian Keyes shows you how to get ahead in the ‘creative age’ of the internet by ripping up the rule-book and starting all over again.

Crammed full of expert anecdotes, tips and advice – plus a highly effective 30 Day Challenge – this book will revolutionise the way you view online marketing. It’s time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It’s time to become a rule-breaker! ‘Throw out any other guide, because this is all you need to effectively build your brand and business through social media.’

John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment.”

500 Social Media Marketing Toips by Adam McCarthy

This is my favorite book on social media and it just cannot be beaten.

As the book blurb says “Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.

The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals – like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media Marketing Tips.
500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more!

»» DOWNLOAD:: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business ««

The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you’ll take away something valuable every single time you read, whether it’s for five minutes at breakfast, half an hour on your commute, or all day at the weekend!

Profitable Social Media Marketing: How to grown your business using facebook, twitter, instagram, linked in and more

Another wonderful social media book that is full of

The book blurb highlights the book “Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. 

But in a space that moves so fast, how can businesses keep up – let alone compete? And how do you make sure that your activity is profitable? 

Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. 

Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. 

Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. 

From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. 

As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business – whatever your size or market. 

So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.”

The forgotten signature eye balls

How many emails did you send last month? I sent according to google over 1,200 emails or roughly 60 a day.

60 emails a day! That feels like alot.

That is a lot of digital real estate that is going unbranded, which you need to capitalize on right now.

A simple way to capitalize on this real estate is too put your social links in your signatures.

A subtle and great hint for people to start following you. The number that will click and follow will be small but adding these signatures will only take five minutes and with every email will be a chance to find a new follower or new like.

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If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.



 

Why find the MAN is important

Who’s the MAN?

Knowing who the MAN is or is not, is a vital part of modern recruitment. However, many recruiters forget who the MAN is. So who is THE MAN and why is it important?

The MAN stands for Money, Authority and Need. These are the three vital parts of the perfect prospect.

Money – they have the budget to write the cheque for your services.

Authority – they have the say-so to write this cheque.

Need – they have a problem that needs solving.

So why is this important?

When you know a client has the money, the ability to spend that money and a problem that needs fixing you know that half the sales battle is done. Understanding and identifying the MAN will allow you to focus your time, efforts and energy on those prospects that really matter.

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If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.



Only measure what you can control to reduce stress and keep productive

Feeling in control at work is liberating and a first formal foundation to recruitment success. Being out of control will only ever lead in recruitment to distress.

Distress is caused by the nasty combination of stress and/or pressure combined with a lack of control over the forces that create this stress. When measuring your KPI’s you should only focus on those that you can control, otherwise you will only be setting you and your consultants up for failure.

Peter Druker the famous management theorist once said “what gets measured, gets managed”. Measuring key performance indicators that you cannot control through you own actions or actions from your team will lead to a number of things: increased stress and distress, apathy, system gaming or make them leave. None of which are any good in the long term.

So what should you measure? Controllable actions and controllable actions only. Deciding what KPI’s you track are your own decision but this is how we would track them.

1. Focus on the action taken not the outcome. E.g. BD calls attempted rather than completed. Your consultants can control how many times they pick up the phone, but not how many times it is picked up at the other end.

2. Only focus on controllable actions that move candidates and clients towards deals, placements and fees. Anything else is vanity.

Get yourself and your consultants to focus on what you and they can control will bring increased positivity and productivity to your business.  

If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.



 

Always prepare tomorrow the night before to maxinise your day

It is the end of the long and tiresome day. You just want to get out of the door, get home and open a cold one from the fridge. The temptation to just leave the office is really great, almost unbearable and writing that to-do list feels like such a chore.

STOP RIGHT THERE!

Every evening you should prepare your next day before leaving the office. This should be part of your end of play ritual.

Even 10 minutes planning can save you hours the next day and make sure that you are able to get started first thing before procrastination kicks in.

The real benefits of creating a to-do list every day are:

  • Clears your head at the end of the day of all the little things that you need to do that you might forget by tomorrow.
  • Gives you your first task to-do the next day meaning you have fewer decisions to make and get the ball rolling early.
  • Focuses your work on a proactive mindset rather than a reactive state as you come into the office first thing.

Anthony Robbins the famed chisel-jawed self-help guru and author of Awaken the Giant Within said “Losers React, Leaders Anticipate” wise words. By planning your day, you ensuring you are anticipating your day tomorrow.

If you are struggling to come up with a format for your to-do list why not try the To Do List note book on sale on Amazon