3 great books to help you navigate social media

Social media. Love it. Hate it. There is no arguing that it now has a massive impact on our day-to-day livies. We have outlined the three best books available on Amazon about the wonders of social media

The Rule Breakers Guide to Social Media by Damien Keyes

This is a brilliant book that takes a briiliant swipe at the usual rules of how to dominate social media.

As the book blurb says “WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker’s Guide to Social Media Damian Keyes shows you how to get ahead in the ‘creative age’ of the internet by ripping up the rule-book and starting all over again.

Crammed full of expert anecdotes, tips and advice – plus a highly effective 30 Day Challenge – this book will revolutionise the way you view online marketing. It’s time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It’s time to become a rule-breaker! ‘Throw out any other guide, because this is all you need to effectively build your brand and business through social media.’

John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment.”

500 Social Media Marketing Toips by Adam McCarthy

This is my favorite book on social media and it just cannot be beaten.

As the book blurb says “Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.

The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals – like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media Marketing Tips.
500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more!

»» DOWNLOAD:: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business ««

The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you’ll take away something valuable every single time you read, whether it’s for five minutes at breakfast, half an hour on your commute, or all day at the weekend!

Profitable Social Media Marketing: How to grown your business using facebook, twitter, instagram, linked in and more

Another wonderful social media book that is full of

The book blurb highlights the book “Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. 

But in a space that moves so fast, how can businesses keep up – let alone compete? And how do you make sure that your activity is profitable? 

Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. 

Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. 

Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. 

From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. 

As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business – whatever your size or market. 

So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.”

Learning about this Japannese entrepreneur taught me about business

Hiroshi Mikitani is one of the biggest success stories you have never heard off. He is the founder of Rakuten and is the third richest person in Japan. Rakuten is a behemoth of Japanese business. It is so big that is it estimated that 90% of Japanese business users have an account with Rakuten.

To think about the Rakuten is to think about a combination of a Japanese Amazon and eBay in one place that also sells services on top of products. When you think about it from that perspective, it does make a lot more sense about how he has gone from start-up founder to third richest man in Japan.

Makitani also went against strong cultural and societal norms when he founded his own company. He did this after leaving a high-paying and well-respected job with Industrial Bank of Japan as what is known in Japan as a salary-man. Within Japanese society generally, once you become a salaryman with a company like Toyota or Mitsubishi,  Sony or Tepco you usually never leave.

So at the age of 31 going off and starting a business is really unheard of. So from the 1990’s to the present day, Rakuten has grown from a one-person operation to a 10,000 person operation with market penetration and dominance that even Amazon would be jealous of.

So learning about Makitani, there is a lot that can be learned about business from this somewhat obscure (on western standards) entrepreneur who has been so very successful. The primary and most important area that I am going to focus on is his ideas around business growth, 3, 10 and business systems.

Rules 3 and 10: Business and growth and systems

The provisions of 3 and 10 are focused on how the business is growing, milestones for growth, the impact that this growth has on operations within the industry. As a company produces, it will need a wide range of change in the way that it is run, the systems that are implemented and the operations that are used.

The milestone for the change are every time the business triples in size (based on the number of employees) and every time business his a 10, e.g. 10, 100, 1000 etc. So to put this into an example as a company starts with one person the systems for the business are kept in the head of one person when it grows to three people a new range of systems will have to start being put into place.

After this when the business hit 10 employees a new look at the systems that govern the company will need to be put into place. After this point, the industry would then have to triple in size before it then needs to relook at systems (30 employees). After this, the step is 100 employees and so on.

The 3 & 10 pattern: 1,3,10,20,100,300, 1,000, 3,000, 10,000 etc.

The aim of all entrepreneurs then is to build into the business the systems for growth that allow the company to reach the next milestone on the growth pattern before reviewing and changing the way the business systems are governed.

This is actually a straightforward and unique way of thinking because many firms, once they cross a certain size, can start to get captured by process of constant managerial and leadership tinkering that distracts from the core day job. This leads to employees wasting effort and time on systems that are already fully functioning.

What does this mean for my business

When I learned about Mikitani, I realised that actually, I had been engaged in change for change’s sake and that I was playing with many of process to either whittle away time or to make me feel like I was president business.

Whether it has been changing CRM systems or engaging in changes to the way I run social media, there was definitely busy work being made. When realising this, I made a few critical decisions. Firstly, I am going to stick with my website’s provider, my CRM, accounts system, and other systems.

They all work, they all do their job, and they all are staying until I reach my next milestone.

Secondly, the way that I am running my social media was not conducive to growth. The time that is invested in social media each week is not conducive to the growth of the business. This did lead to a change in the supplier to a system that focuses on social media automation rather than me managing the posting schedule.

Although this has meant a small price increase in the cost of the way I do social media, it has meant that I am at least 2 hours a week freer which will although me to focus on other more critical tasks.

Thirdly, it has made me realise that I need to build far more systems into my business at the process level of my company that supports growth.

How can you use this idea in your business?

The most important way is to use the rule to save time and effort. Build and test systems for growth, once they work do not review them until a milestone has been hit. The below examples are ideas that other recruiters can use when

  • Review your CRM and ATS only when you hit the milestones. Most of the systems produce marginal change when you move between systems, so it is best to change rarely.
  • Only ever change the commission and equity structure so that it supports the growth from each milestone. For example, during the early phases, more significant focus on individual billings but as the business grows to develop it in
  • Use each sign as a chance to review all your suppliers and renegotiate contracts based on the new size and growth path.

I am sure after reading this article you will have come up with many ideas of your own to improve the way that your business work or how you run your own desk on a daily basis.   

The Naked Recruit is funded through our affiliate link program with Acuity Scheduling.

It is a tool that has saved me dozens of hours. Check out Acuity Check out Acuity Today

Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks.

The Book: Recruitment Hacks is now available on Amazon.

How recruitment agencies can use Amazon’s Alexa

 

What is Amazon’s Alexa/echo Alexa/echo is Amazon’s answer to Siri and Cortana but packaged in a beautiful format (especially in the dot form)? It is voice-operated and will respond to a wide range of commands.

My first interactions covered the realm of music. It allows the communication with apps (called skills) and can be hooked up to Amazon prime, Wikipedia, Audible and other services.

My first few minutes was set up and then engaging with the musical part of Alexas skills-set. Asking Alexa to play instrumental jazz or 50 Cent In Da Club and Alexa will deliver.

It is quite a revelation to say ” Alexa, play kings of Leon”, and the blue rings flash and she confirms that she will shuffle songs by Kings of Leon and Use Somebody starts to play. Most of my first day with Alexa was spent engaging and playing music and ask basic questions. Only after a while, I realised just how good Alexa is and how this is a window into the future.

Hiring Alexa for business On the second day of owning Alexa on Boxing Day, I start over a couple of mince pies researching and looking into how I can use this in my day-to-day business.

This was something that I had wanted for a very, very long time. As someone who struggles with dyslexia speech software is something I am used too and having a computer that responds to my commands. So should you hire Alexa for your business? Yes. But what tasks should be on Alexa’s Job description? So far for a recruitment business, I would say she can cover the following:

  • Managing Calendars
  • Adding items to your to-do list
  • Adding items to your shopping list
  • Ordering pizza
  • Getting an uber
  • Checking to spell
  • Setting timers
  • Setting alarms
  • Playing music
  • Reading audiobooks
  • Reading your calendar
  • Hooking up with IFTTT to do more stuff than I can dream about
  • Read your unread emails

As you can see this is a long list already that offers up a wide range of options for someone who is thinking about using Alexa for the development of their business. Over the coming weeks, I am going to update you in more in-depth articles about how I have used Alexa for my business.  

***

 The Naked Recruit is funded through our affiliate link program with Acuity Scheduling. It is a tool that has saved me dozens of hours.

Check out Acuity Check out Acuity Today

What learning about Japan’s Jeff Bezos taught me about recruitment

Hiroshi Mikitani is one of the biggest success stories you have never heard off. He is the founder of Rakuten and is the third richest person in Japan. Rakuten is a behemoth of Japanese business. It is so big that is it estimated that 90% of Japanese business users have an account with Rakuten.

To think about the Rakuten is to think about a combination of a Japanese Amazon and eBay in one place that also sells services on top of products. When you think about it from that perspective, it does make a lot more sense about how he has gone from start-up founder to third richest man in Japan.

Makitani also went against strong cultural and societal norms when he founded his own company. He did this after leaving a high-paying and well-respected job with Industrial Bank of Japan as what is known in Japan as a salary-man. Within Japanese society generally, once you become a salaryman with a company like Toyota or Mitsubishi,  Sony or Tepco you usually never leave.

So at the age of 31 going off and starting a business is really unheard of. So from the 1990’s to the present day, Rakuten has grown from a one-person operation to a 10,000 person operation with market penetration and dominance that even Amazon would be jealous of.

So learning about Makitani, there is a lot that can be learned about business from this somewhat obscure (on western standards) entrepreneur who has been so very successful. The primary and most important area that I am going to focus on is his ideas around business growth, 3, 10 and business systems.

Rules 3 and 10: Business and growth and systems

The provisions of 3 and 10 are focused on how the business is growing, milestones for growth, the impact that this growth has on operations within the industry. As a company produces, it will need a wide range of change in the way that it is run, the systems that are implemented and the operations that are used.

The milestone for the change are every time the business triples in size (based on the number of employees) and every time business his a 10, e.g. 10, 100, 1000 etc. So to put this into an example as a company starts with one person the systems for the business are kept in the head of one person when it grows to three people a new range of systems will have to start being put into place.

After this when the business hit 10 employees a new look at the systems that govern the company will need to be put into place. After this point, the industry would then have to triple in size before it then needs to relook at systems (30 employees). After this, the step is 100 employees and so on.

The 3 & 10 pattern: 1,3,10,20,100,300, 1,000, 3,000, 10,000 etc.

The aim of all entrepreneurs then is to build into the business the systems for growth that allow the company to reach the next milestone on the growth pattern before reviewing and changing the way the business systems are governed.

This is actually a straightforward and unique way of thinking because many firms, once they cross a certain size, can start to get captured by process of constant managerial and leadership tinkering that distracts from the core day job. This leads to employees wasting effort and time on systems that are already fully functioning.

What does this mean for my business

When I learned about Mikitani, I realised that actually, I had been engaged in change for change’s sake and that I was playing with many of process to either whittle away time or to make me feel like I was president business.

Whether it has been changing CRM systems or engaging in changes to the way I run social media, there was definitely busy work being made. When realising this, I made a few critical decisions. Firstly, I am going to stick with my website’s provider, my CRM, accounts system, and other systems.

They all work, they all do their job, and they all are staying until I reach my next milestone.

Secondly, the way that I am running my social media was not conducive to growth. The time that is invested in social media each week is not conducive to the growth of the business. This did lead to a change in the supplier to a system that focuses on social media automation rather than me managing the posting schedule.

Although this has meant a small price increase in the cost of the way I do social media, it has meant that I am at least 2 hours a week freer which will although me to focus on other more critical tasks.

Thirdly, it has made me realise that I need to build far more systems into my business at the process level of my company that supports growth.

How can you use this idea in your business?

The most important way is to use the rule to save time and effort. Build and test systems for growth, once they work do not review them until a milestone has been hit. The below examples are ideas that other recruiters can use when

  • Review your CRM and ATS only when you hit the milestones. Most of the systems produce marginal change when you move between systems, so it is best to change rarely.
  • Only ever change the commission and equity structure so that it supports the growth from each milestone. For example, during the early phases, more significant focus on individual billings but as the business grows to develop it in
  • Use each sign as a chance to review all your suppliers and renegotiate contracts based on the new size and growth path.

I am sure after reading this article you will have come up with many ideas of your own to improve the way that your business work or how you run your own desk on a daily basis.   

The Naked Recruit is funded through our affiliate link program with Acuity Scheduling.

It is a tool that has saved me dozens of hours. Check out Acuity Check out Acuity Today

Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks.

The Book: Recruitment Hacks is now available on Amazon.

How to use Amazon’s Alexa for Recruitment and Business

 

What is Amazon’s Alexa/echo Alexa/echo is Amazon’s answer to Siri and Cortana but packaged in a beautiful format (especially in the dot form)? It is voice-operated and will respond to a wide range of commands.

My first interactions covered the realm of music. It allows the communication with apps (called skills) and can be hooked up to Amazon prime, Wikipedia, Audible and other services.

My first few minutes was set up and then engaging with the musical part of Alexas skills-set. Asking Alexa to play instrumental jazz or 50 Cent In Da Club and Alexa will deliver.

It is quite a revelation to say ” Alexa, play kings of Leon”, and the blue rings flash and she confirms that she will shuffle songs by Kings of Leon and Use Somebody starts to play. Most of my first day with Alexa was spent engaging and playing music and ask basic questions. Only after a while, I realised just how good Alexa is and how this is a window into the future.

Hiring Alexa for business On the second day of owning Alexa on Boxing Day, I start over a couple of mince pies researching and looking into how I can use this in my day-to-day business.

This was something that I had wanted for a very, very long time. As someone who struggles with dyslexia speech software is something I am used too and having a computer that responds to my commands. So should you hire Alexa for your business? Yes. But what tasks should be on Alexa’s Job description? So far for a recruitment business, I would say she can cover the following:

  • Managing Calendars
  • Adding items to your to-do list
  • Adding items to your shopping list
  • Ordering pizza
  • Getting an uber
  • Checking to spell
  • Setting timers
  • Setting alarms
  • Playing music
  • Reading audiobooks
  • Reading your calendar
  • Hooking up with IFTTT to do more stuff than I can dream about
  • Read your unread emails

As you can see this is a long list already that offers up a wide range of options for someone who is thinking about using Alexa for the development of their business. Over the coming weeks, I am going to update you in more in-depth articles about how I have used Alexa for my business.  

***

 The Naked Recruit is funded through our affiliate link program with Acuity Scheduling. It is a tool that has saved me dozens of hours.

Check out Acuity Check out Acuity Today