Would you like to save hours each week on social media?

Set and Forget Social

Does Tweeting, Facebooking, LinkedIn-ing (is that a word?) and Instagramming seem to take up alot of your time? I bet it does.

Each day going onto twitter etc is a time thief. Before you know it you are watching a Thomas the Tank engine/Beyonce mash up for the first time and somehow it is 11am. These platforms are designed to be addictive, the longer you are on them the more advertising revenue they get. So beat the social giants at their own game by using Buffer.

Buffer is a brilliant little package which is cloud, website and app based. Buffer allows you to schedule social media output ahead of time so that you can batch the tasks and then get on with your day. Buffer works by allowing you to decide how many posts to do a day, what time to send them and then allows you to fill up these slots ahead of time.

Buffer also gives you real time analytics on how the posts are doing and saves previous posts so they can be shared again in the future if they did well.

Buffer’s usefulness does not end there. You can also install a Buffer plugin or the app on Apple products and automatically put useful articles into your scheduled queue.

Buffer also have a host of other features that are worth exploring at http://buffer.com

Keep your social evergreen to improve outcomes and reach

Do you ever just seem to be posting the same updates on to social media every week? Does it feel like you are just wasting time? Well, the chances are you are.

Want to save this time for things more important like online shopping or watching videos of cats. I bet you do. Then you should get Recurrpost the best partner to use with Buffer.

So why is Recurrpost such a Life Hack? It will recycle your best content on facebook, twitter, linked and Instagram again and again on the day and time that suit you and your audience.

You can even set up RSS feeds so they automatically get shared and shared again.

This life hack will really save you time and will help you automatically build those audiences. You will have to invest a lot of time upfront, but once you have invested the time upfront it will save you time each and every day of the week, forever onwards.

If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.



 

3 great books to help you navigate social media

Social media. Love it. Hate it. There is no arguing that it now has a massive impact on our day-to-day livies. We have outlined the three best books available on Amazon about the wonders of social media

The Rule Breakers Guide to Social Media by Damien Keyes

This is a brilliant book that takes a briiliant swipe at the usual rules of how to dominate social media.

As the book blurb says “WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker’s Guide to Social Media Damian Keyes shows you how to get ahead in the ‘creative age’ of the internet by ripping up the rule-book and starting all over again.

Crammed full of expert anecdotes, tips and advice – plus a highly effective 30 Day Challenge – this book will revolutionise the way you view online marketing. It’s time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It’s time to become a rule-breaker! ‘Throw out any other guide, because this is all you need to effectively build your brand and business through social media.’

John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment.”

500 Social Media Marketing Toips by Adam McCarthy

This is my favorite book on social media and it just cannot be beaten.

As the book blurb says “Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.

The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals – like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media Marketing Tips.
500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more!

»» DOWNLOAD:: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business ««

The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you’ll take away something valuable every single time you read, whether it’s for five minutes at breakfast, half an hour on your commute, or all day at the weekend!

Profitable Social Media Marketing: How to grown your business using facebook, twitter, instagram, linked in and more

Another wonderful social media book that is full of

The book blurb highlights the book “Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. 

But in a space that moves so fast, how can businesses keep up – let alone compete? And how do you make sure that your activity is profitable? 

Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. 

Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. 

Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. 

From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. 

As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business – whatever your size or market. 

So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.”

Three quick linked in super tips

 LinkedIn Video

LinkedIn Video is your newest and most exciting avenue to reach your followers and have a real impact on every recruiter’s favourite platform. A LinkedIn video is videos created using the LinkedIn app. The reason you should be using this is very straightforward, it is quick and easy to use.

It will get you in front of your audience, and LinkedIn favours it in their algorithms. So get creating videos: Below we have outlined five ideas that you use straight away:

1) Jobs update. Have a job that you are working on? Talk about it for a minute highlighting three positive points.

2) Friday industry news rounds up – a rundown of the 5 biggest stories that week.

3) Daily advice video for job hunters – short quick videos to help out.

4) Big breaking news in your industry –  when the news breaks put your comment and spin on it.

5) Videos with candidates you are representing exclusively.

Mindful Friday LinkedIn

LinkedIn is great. All those candidates just sitting there waiting to be headhunted. It is every recruiter’s dream. That is partly why it is so successful. However, when on LinkedIn you need to be mindful of why you are there. To help with this mindfulness, you should spend 90 minutes every Friday afternoon on LinkedIn focusing on a few simple but essential tasks.

These tasks are outlined below. You should send three prospects an exciting article via LinkedIn that may be helpful for them. Why? It shows you are thinking about them and adding value and not just asking for ££££.

Clear you LinkedIn notifications, say happy birthday and congratulate people on new jobs. It is beautiful, gets your name out there and makes you look active too Linked In. Connect with all the clients and candidates that you spoke with this week and add them into your network.

Comment on five new stories on your feed. Clear out all read messages as well. Do as much of the above every Friday and it will increase your presence on the site but will also show LinkedIn you are active. Being active means, you will place higher in the rankings which what we all want.

LinkedIn welcome messages

When you have a new connection on LinkedIn, you should welcome everyone. You should always say hello. It’s courteous. It’s polite. It’s a nice thing to do. What you shouldn’t do is sell, sell, sell at them.

The worst thing that you get is a message saying “Hello, I’m a recruitment consultant. Will you buy and spend £10,000 with me, please?” It’s awful. It doesn’t necessarily fit the purposes at the time of that person, and it makes you look bad. So what should you do? Mostly, you should do three things.

You should say hello. You should thank them for connecting. You should say, “These are my contact details should you need to get in contact with me off LinkedIn.” And then you should ask a question, like “Is there anything I could help you with today?”

And then just leave it at that. A week later, send them a piece of content they will find useful. That will have a more significant impact on people than a rush to sell, sell, sell.  

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Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks.

The Book: Recruitment Hacks is now available on Amazon

Stay off social

We mentioned the need to stay off social media platforms as they can be a time sink and have the fantastic ability to get you angry.

However, with LinkedIn, this is very much a different kettle of fish. The reason that this is different with LinkedIn is that how LinkedIn’s algorithms work. When they are ranking people to list at the top of searches they use a formula that includes both keywords, relevancy and activity. How the exact formula or algorithm works is kept a secret, however, business is an integral part of it.

In essence, LinkedIn wants you on the platform, engaging and talking with people so that you will click on adverts, thus generating profits. Most recruiters are active on LinkedIn, but not involved in the appropriate way for the algorithms. So how much activity and what type of business should you engage in?

We recommend that every day you share on the platform one status update. Comment on five posts and like ten other posts. This should keep you looking “active” to LinkedIn.

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Thank you for reading this Recruitment Hack. You can get a daily Recruitment Hack sent to your inbox by visiting Recruitment Hacks.

The Book: Recruitment Hacks is now available on Amazon.   

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