Be a bit creepy with Facebook

Would you like to easily and simply retarget prospects on Facebook with highly relevant adverts after they have visited your webpage? Of course, you do. This is how Facebook Pixel comes in and can a real benefit to you.

Facebook Pixel is a tiny bit of code that will ‘follow’ a visitor to your website around the internet and allow you to serve clever retargeting campaigns.

It sounds a bit creepy, but it is very effective, and the chances are you have been retargeted in such a manner by numerous websites and businesses over the years.

So how could you use this to increase your social media following? A candidate visits your jobs page and with the Facebook pixel you can follow them around Facebook with either adverts to follow your company page, or serve up job adverts to them.

There are numerous ways you can use this. It is very effective and slightly creepy!

Digital Recycling is good

Recycling is good. It is very hard to argue with this, although I am sure the internet will provide someone to argue with me. However, when it comes to social media recycling it is even more awesome as it can be automated, thus saving you time and allowing all your followers the chance to love the content all over again.

Recycling social media updates is great as generally with most feeds on social media only 10-20% of your audience will get the update in their feed, and only around half might look at it. So resharing will increase the chance that they will see it and love it.

If you are going to go down the “recycling” social route we suggest that you do two things:

1) Create content that is evergreen and does not age.
2) Use Edgar

Edgar is a lovely little Octopus that will share and reshare your content on a fixed schedule time and time again. It is wonderfully easy to use and given the time saved is great value for money.

The premise is simple. Create updates e.g. sharing a blog post. Set when these updates are to go out and hit publish. Your updates will be recycled time and time again. Want to update Twitter about Taco Tuesdays? Now you can update everyone and spend more time eating Tacos.

You can meet the friendly social sharing Octopus at https://meetedgar.com/

Hoot to Tweet. Hoot to ‘book. Hoot to ‘gram

Hoot, Hoot, HootSuite

You have messages coming into you from every man and his dog on Twitter, Facebook, Instagram, LinkedIn and Pinterest. This is a problem and really can take up loads of time. Hootsuite can solve this issue almost instantly.

HootSuite allows you to post, share and engage in comment conversations right on the one platform. It saves you time and makes conversations and comments easy to manage and avoids the time killing death spiral that is cat videos.

You can find HootSuite at https://hootsuite.com

Would you like to save hours each week on social media?

Set and Forget Social

Does Tweeting, Facebooking, LinkedIn-ing (is that a word?) and Instagramming seem to take up alot of your time? I bet it does.

Each day going onto twitter etc is a time thief. Before you know it you are watching a Thomas the Tank engine/Beyonce mash up for the first time and somehow it is 11am. These platforms are designed to be addictive, the longer you are on them the more advertising revenue they get. So beat the social giants at their own game by using Buffer.

Buffer is a brilliant little package which is cloud, website and app based. Buffer allows you to schedule social media output ahead of time so that you can batch the tasks and then get on with your day. Buffer works by allowing you to decide how many posts to do a day, what time to send them and then allows you to fill up these slots ahead of time.

Buffer also gives you real time analytics on how the posts are doing and saves previous posts so they can be shared again in the future if they did well.

Buffer’s usefulness does not end there. You can also install a Buffer plugin or the app on Apple products and automatically put useful articles into your scheduled queue.

Buffer also have a host of other features that are worth exploring at http://buffer.com

Keep your social evergreen to improve outcomes and reach

Do you ever just seem to be posting the same updates on to social media every week? Does it feel like you are just wasting time? Well, the chances are you are.

Want to save this time for things more important like online shopping or watching videos of cats. I bet you do. Then you should get Recurrpost the best partner to use with Buffer.

So why is Recurrpost such a Life Hack? It will recycle your best content on facebook, twitter, linked and Instagram again and again on the day and time that suit you and your audience.

You can even set up RSS feeds so they automatically get shared and shared again.

This life hack will really save you time and will help you automatically build those audiences. You will have to invest a lot of time upfront, but once you have invested the time upfront it will save you time each and every day of the week, forever onwards.

If you are looking for more recruitment hints, tips and tricks why not try our book “Recruitment Hacks” available on Amazon.