Would you like to save hours each week on social media?

Set and Forget Social

Does Tweeting, Facebooking, LinkedIn-ing (is that a word?) and Instagramming seem to take up alot of your time? I bet it does.

Each day going onto twitter etc is a time thief. Before you know it you are watching a Thomas the Tank engine/Beyonce mash up for the first time and somehow it is 11am. These platforms are designed to be addictive, the longer you are on them the more advertising revenue they get. So beat the social giants at their own game by using Buffer.

Buffer is a brilliant little package which is cloud, website and app based. Buffer allows you to schedule social media output ahead of time so that you can batch the tasks and then get on with your day. Buffer works by allowing you to decide how many posts to do a day, what time to send them and then allows you to fill up these slots ahead of time.

Buffer also gives you real time analytics on how the posts are doing and saves previous posts so they can be shared again in the future if they did well.

Buffer’s usefulness does not end there. You can also install a Buffer plugin or the app on Apple products and automatically put useful articles into your scheduled queue.

Buffer also have a host of other features that are worth exploring at http://buffer.com

3 great books to help you navigate social media

Social media. Love it. Hate it. There is no arguing that it now has a massive impact on our day-to-day livies. We have outlined the three best books available on Amazon about the wonders of social media

The Rule Breakers Guide to Social Media by Damien Keyes

This is a brilliant book that takes a briiliant swipe at the usual rules of how to dominate social media.

As the book blurb says “WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker’s Guide to Social Media Damian Keyes shows you how to get ahead in the ‘creative age’ of the internet by ripping up the rule-book and starting all over again.

Crammed full of expert anecdotes, tips and advice – plus a highly effective 30 Day Challenge – this book will revolutionise the way you view online marketing. It’s time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It’s time to become a rule-breaker! ‘Throw out any other guide, because this is all you need to effectively build your brand and business through social media.’

John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment.”

500 Social Media Marketing Toips by Adam McCarthy

This is my favorite book on social media and it just cannot be beaten.

As the book blurb says “Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.

The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals – like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media Marketing Tips.
500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more!

»» DOWNLOAD:: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business ««

The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you’ll take away something valuable every single time you read, whether it’s for five minutes at breakfast, half an hour on your commute, or all day at the weekend!

Profitable Social Media Marketing: How to grown your business using facebook, twitter, instagram, linked in and more

Another wonderful social media book that is full of

The book blurb highlights the book “Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. 

But in a space that moves so fast, how can businesses keep up – let alone compete? And how do you make sure that your activity is profitable? 

Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. 

Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. 

Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. 

From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. 

As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business – whatever your size or market. 

So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.”

The Social Media Recruiter

I am a network recruiter. I use social media marketing as my primary source to generate leads and to make placements. I still use the phone, but it is with social media that I build up my reputation before any cold call (I hope).

When I first started using social media for my marketing efforts, I followed what everyone else was doing, and it was a disaster. Let me give you an example of what I mean. Go to linked in and watch your timeline for an hour. Start reading the content that you see appearing in the schedule.

What do you see? You see updates with links, calls to action, and spam. You ignore all of it, everyone ignores it. What does someone advise you to do in social media marketing for your recruitment business?

They advise you to start posting in groups on Facebook and on Twitter. They assure you it is a fast way to get candidates. They are wrong. If you start posting links, calls to action, and spam updates no one will read a word you say. You need to do something different. Otherwise, all you are doing is shouting “I am a recruiter, and I am no different to all other recruiters.”.

How to Post

The moment I decided to stop posting to get leads and generate sales, I started getting leads and making purchases. We are back to the contradiction, again. I switched to becoming the most engaging and entertaining person I could be. I became the number one question asked online.

What does that mean? Instead of trying to post updates no one wanted to read, I started reading what they had to say and asking questions. I engaged in their conversations and with them. Imagine how shocked an individual is when they have posted one hundred updates on Facebook and not received a single lead, and now someone is talking to them. You have their attention.

How I engage on Social Media

I ask questions about their posts. I ask about their business. I try to find out about their levels of success. I want to know about their family, their job, and anything else they want to share. I am legitimately interested in them. One hundred per cent of the time, the questions reverse. They start asking about my business, my success, my family.

When they hear I am getting leads every day and I am closing sales using social media marketing, they want to know more. Basically think about how you talk on the phone as a recruiter to candidates and clients and bring it to twitter, linked in and facebook.

This is the time I share my other content with them. I guide them to my website, and they will find their way to the latest advertised jobs. I have them connect with me on LinkedIn and add me as a contact as we are able to add value to each other working lives. They share my content and help me generate more followers.

This becomes a virtuosity circle of social media development. Embrace the social side of life in your marketing and watch your results explode, not overnight, but with time and dedication. Social media is about being social not selling, it is about adding real long-term value to your candidates and clients professionals and personal lives.

What do you think are the biggest mistake recruiters make?

Send us your thoughts to joseph@thenakedrecruiter.com

 

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